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Federico Ghiso is a Creative Director Consultant at Leo and an author at T O Y S T E L L E R S. With extensive experience in the advertising industry, Federico served as VP and Executive Creative Director at Alkemy from 2013 to 2019, overseeing notable clients such as Unicredit and Campari. Prior to that, they held various creative positions, including Creative Director at 1861united and Associate Creative Director at Grey Group. Federico earned their degree in Arts, Music, and Entertainment from the University of Bologna in 1996 and has since engaged in various educational courses related to storytelling and creativity. Their recent endeavors include consultancy roles at VML Italy while continuing to shape brand narratives in the dynamic landscape of digital marketing.