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Selin Eren is a Performance Media Business Director at Publicis Groupe specializing in digital marketing and e-commerce. With a strong focus on maximizing brand digital investments, Selin has led high-budget campaigns for prominent Turkish brands such as A101, Karaca, and CarrefourSA. They have established and managed performance marketing teams, developing strategies across major platforms including Google and Meta. Selin, who holds a Bachelor of Science in Mathematics from Marmara University, has a robust background in campaign optimization and data analysis, ensuring brands achieve sustainable growth and measurable impact.