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Hsiyuan C. has extensive experience in marketing analytics and biostatistics, with a career spanning various impactful roles. At Nielsen Marketing ROI, Hsiyuan served as Manager - Marketing Effectiveness, leading marketing analytics projects and collaborating with client analytics leaders. Subsequently, Hsiyuan took on the role of Senior Manager Analytics at Nielsen, advising senior stakeholders and performing deep analyses to uncover actionable insights. Earlier experience includes serving as Senior Biostatistics Manager at the University of Chicago's Center for Cognitive and Social Neuroscience, focusing on complex statistical modeling and research collaboration. Hsiyuan also held positions in research data management and lab operations at the same institution. In recent years, Hsiyuan progressed to Director of Marketing Science at Annalect and currently serves as VP, Data Science at Publicis Groupe. Hsiyuan holds an MBA from the University of Chicago Booth School of Business, a Master of Public Policy from the Harris School of Public Policy, professional development credentials from the University of Chicago, and a Bachelor of Arts from National Taiwan University.