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Shahieda DaSilva Porter, MS, is the Senior CMS Capabilities Product Owner at Prudential Financial, where they lead initiatives in content management, digital transformations, and user engagement. Previously, they held various roles in digital marketing and content management, including positions at Reader's Digest, TD Ameritrade, Time.com, and InStyle.com, where they developed content strategies and executed marketing campaigns. Shahieda also served as the President of the Board of Directors for Sierra House, Inc., a nonprofit dedicated to supporting at-risk youth. Currently, they pursue a Master's in Public Relations and Corporate Communications at New York University while holding a Bachelor's degree in Journalism from Rutgers University.