In 1989, IN VIVO was founded and similarly forever changed the shopper research world through the creative application of behavioral science and technology to understand customers, creating state-of-the-art Shopper Labs to measure consumer shopper experience. Both companies have delighted their clients with competitive and strategic advantage gained by exposing hidden insights never before available.

In 2015, these two ground-breaking companies were brought together, as PRS IN VIVO, by the BVA Group.

PRS IN VIVO France

The Paris office focuses on market insights, client development, and project management in various consumer sectors.

Paris

The Petit Lancy office focuses on client development and insights analysis for the Swiss, German, and Italian markets.

Petit Lancy

The Rome office focuses on strategic business solutions and project management, driving insights in the Italian market.

Rome

Patrick

The Insights Team at PRS IN VIVO France leverages behavioral science and advanced technology to uncover deep consumer and shopper insights. By analyzing market trends and consumer behavior, the team provides strategic recommendations to clients, helping them gain a competitive advantage. Through their state-of-the-art Shopper Labs and research methodologies, they deliver actionable insights that enhance the consumer shopping experience.

Insights Team

The Client Development team at PRS IN VIVO France focuses on expanding and nurturing client relationships, identifying new business opportunities, and providing tailored market insights using behavioral science and technology. The team works collaboratively to deliver strategic advantages and hidden consumer insights that help clients enhance their shopper experiences.

Client Development

The Project Management team at PRS IN VIVO France is responsible for overseeing and coordinating research projects focused on consumer shopper experience. This includes managing timelines, resources, and deliverables to ensure that projects are executed efficiently and align with client objectives. They work closely with various stakeholders to gather insights, apply behavioral science methodologies, and deliver comprehensive reports that provide strategic advantages for clients.

Project Management

This department analyzes data to provide actionable insights that drive strategic decision-making.

Insights Analysis

The Research and Analysis Team at PRS IN VIVO France leverages behavioral science and advanced statistical modeling to uncover hidden consumer insights. Comprising roles such as Senior Modeling Executive, Research Director, and Insight Manager, the team conducts in-depth shopper experience studies in state-of-the-art Shopper Labs, providing clients with strategic and competitive advantages through data-driven research and forecasting.

Research and Analysis Team

This department oversees the strategic direction and management of operations across multiple regions and markets.

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Other teams

Insights Team

Client Development

Project Management

Insights Analysis

Research and Analysis Team

Global Leadership

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People (1)

Jobs (0)

Other teams

Insights Team

Client Development

Project Management

Insights Analysis

Research and Analysis Team

Global Leadership

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