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Hetal Shah is an award-winning corporate communications and integrated marketing professional with over 13 years of experience in safeguarding brand integrity. They have managed successful publicity campaigns for leading brands such as PayMate, Sony Entertainment, and Tourism New Zealand, maintaining a flawless record of zero negative stories throughout their career. Currently serving as Vice President of Marketing at Protium, Hetal is recognized for their expertise in crisis communications and integrated marketing strategies across diverse sectors, including payments, entertainment, and education. They hold a Master's degree in Broadcast Journalism from City, University of London, and a Bachelor's degree in Mass Media from Lala Lajpatrai College of Management Studies.