Lauren F. is an accomplished creative professional with extensive experience in brand and digital product development. Currently serving as the VP of Creative - Brand & Digital Product at Prose, Lauren also runs LF Creative as a Creative Consultant since April 2019, focusing on various projects including concept development for cosmetics and haircare brands, and digital creative for wellness and healthcare platforms. Previously, Lauren held the role of Global Creative Director at Amazon, where strategic leadership in creative campaigns for Amazon Fashion resulted in record-breaking outcomes. With a rich background that includes senior creative positions at prestigious brands such as DVF, E.L.F. Beauty, and Victoria’s Secret, Lauren has proven expertise in guiding teams to deliver impactful multi-channel marketing campaigns and elevating brand narratives across diverse consumer touchpoints. Lauren's academic foundation includes a BFA in Advertising Art Direction from Pratt Institute.