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Aleksandra Winczura has extensive experience in digital marketing, particularly in PPC and SEM. Currently serving as a PPC Expert at PromoTraffic since August 2022, Aleksandra has previously held key positions at Ivision.pl, where responsibilities included planning, configuring, and optimizing Google Ads campaigns, analyzing data for campaign insights, and creating client recommendations. Prior roles include leadership positions such as Vice President and PR Manager at YPI Consulting, overseeing teams, managing public relations strategies, and representing the company at conferences. Aleksandra’s educational background includes a Master's and Bachelor's degree in Applied Computer Science from Krakow University of Economics, further enhancing expertise in analytics and digital marketing.