Headquartered in Colo., the Professional Bull Riders, Inc. was created in 1992 when a group of 20 visionary bull riders broke away from the traditional rodeo scene seeking mainstream attention for the sport of professional bull riding. They felt that, as the most popular event at a rodeo, bull riding deserved to be in the limelight and could easilystand alone. Each rider invested a hard-earned $1,000, a few of them borrowing from family and friends, to start the PBR.

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Professional Bull Riders, LLC

Professional Bull Riders, LLC's headquarters in Pueblo, CO, United States

This department focuses on planning, promoting, and executing live events to engage consumers and enhance brand visibility.

Live Events Marketing

The Marketing and Partnership Team at Professional Bull Riders, LLC is responsible for promoting the sport of professional bull riding, managing brand partnerships, and enhancing fan engagement through strategic marketing initiatives. They handle public relations, digital content creation, social media management, live event promotions, and partnership marketing to grow the PBR brand both domestically and globally. Through innovative marketing strategies and collaborations, this team aims to elevate the visibility and popularity of PBR, attracting new audiences and business opportunities.

Marketing and Partnership Team

The Leadership Team at Professional Bull Riders, LLC is tasked with setting the strategic direction and vision for the organization. Comprising senior executives such as the President, CEO, and various Vice Presidents and Senior Vice Presidents, the team oversees critical functions including sales, marketing, technology, partnerships, and live events. Their collective goal is to drive growth, enhance brand value, and ensure the successful execution of professional bull riding events globally.

Leadership Team

The Sales Team at Professional Bull Riders, LLC is responsible for driving revenue growth through a variety of sales channels. This includes securing sponsorship deals, selling event tickets, and managing corporate partnerships. They work to expand the market presence of PBR, attract new business opportunities, and manage relationships with key stakeholders to maximize income and support the company's financial goals.

Sales Team

This department manages all aspects of broadcasting, ensuring smooth technical execution and on-air presentation.

Broadcast Operations

The Creative and Production team at Professional Bull Riders, LLC is responsible for crafting engaging visual content and ensuring seamless production of live events. This includes directing live event video coverage, editing and designing motion graphics, overseeing creative services, and managing production operations to enhance the overall spectator experience and promote the sport of professional bull riding.

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People (4)

Jobs (0)

Other teams

Marketing and Partnership Team

Leadership Team

Sales Team

Broadcast Operations

Creative and Production

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People (4)

Jobs (0)

Other teams

Marketing and Partnership Team

Leadership Team

Sales Team

Broadcast Operations

Creative and Production

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