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Marcello Puddu is an accomplished R&D Senior Director specializing in New Product Platform and Pilot Plant operations for Fabric Care at Procter & Gamble, where employment has spanned over two decades since May 2001. Expertise includes disruptive innovation, consumer insights, and the successful launch of sustainable products, exemplified by the DS3 suite. Prior roles encompass leadership in global packaging development for Downy/Lenor, North America liquid Downy initiatives, and various section head positions focusing on upstream innovation and process development. Educational credentials include a five-year degree in Mechanical Engineering from Università degli studi Roma TRE, obtained in 2000.