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Bea Ruiz is an accomplished marketing professional with significant experience in brand management and analytics across various leading companies. At Red Ribbon Bakeshop, Inc., from August 2019 to November 2020, Bea served as Brand Manager, leading end-to-end brand campaigns and achieving notable growth in the pastry category. Subsequently, at Procter & Gamble, from December 2021 to October 2022, Bea held various senior roles, including Senior Analytics & Insights Manager, driving regional strategies and optimizing communications based on consumer insights. Prior experience includes a Corporate Management Trainee position at Jollibee Group of Companies, where Bea contributed to long-term strategic positioning for the pastries business. Bea Ruiz holds a Bachelor's Degree in Management with a specialization in Marketing from Ateneo de Manila University.