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Anna Matveeva is an experienced professional with a strong background in analytics and consumer insights, currently serving as the Senior Analytics & Insight Manager for Europe Grooming at Procter & Gamble since February 2016. Throughout her career, Anna has held various managerial roles, including Senior Manager of Category Consumer Insights and Sales National Accounts Consumer & Market Knowledge Manager at Procter & Gamble, and Head of Retail Practice at Forteco, where responsibilities included client relationship management, business development, and candidate assessment for executive positions. Prior experience as a Consultant at Agency Kontakt involved recruitment, professional testing of candidates, and labor market analysis. Anna holds a Bachelor's degree in Labor Economics from Plekhanov Russian University of Economics.