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Yosra Saleh, MBA, is the Vice President of Digital Marketing at Potbelly, where they lead digital marketing initiatives. Previously, Yosra held the role of Senior Director Loyalty Program Strategy at Focus Brands LLC, overseeing loyalty programs that generated $460 million in revenue. Their extensive experience includes roles as Director of Digital Marketing for Jamba at GoTo Foods, where they facilitated a significant digital transformation leading to a 3X growth in digital sales. Yosra’s background also includes positions at BBDO Atlanta and TBWA\Worldwide, where they developed successful marketing strategies for major consumer brands. They earned an MBA from Augusta University and various certifications, including Marketing Analytics from Emory University.