Nicolas Lariane is a seasoned marketing professional currently serving as Senior Director of Performance Marketing at Ralph Lauren since May 2025. Prior to this role, Nicolas held various positions at Nestlé Nespresso SA from May 2018 to May 2025, including Senior Manager of Digital Performance Media, where responsibilities included developing customer acquisition strategies and audience segmentation. Nicolas also progressed through roles such as Manager of Digital Performance Marketing Strategy and Performance Media Assistant Manager at Nespresso USA, and worked as the Nordics Digital Acquisition Specialist, focusing on online growth across multiple Nordic countries. Earlier experience includes working as a Marketing Product Manager at Axess Industries and as a Web Marketing Assistant at Basket4Ballers. Nicolas began a career in sports as a professional basketball player and possesses an MBA in Marketing Management & Entrepreneurship from MBWay Strasbourg, complemented by a Sport Management Degree from UFR Staps Strasbourg.
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