Paulina Fridberg is an experienced professional in financial management and business control, currently serving as an Assortment Controller at Polarn O. Pyret since March 2021, where responsibilities include sales and assortment analysis, forecasting, inventory optimization, and strategic season planning. Prior to this, Paulina worked as a Business Controller at Kungsleden and as a consultant at Meritmind AB, with significant contributions in reporting, budgeting, and system implementation. Additional roles include positions in financial accounting at Vera&John Casino, Tekniska museet, and across various other organizations, beginning with a foundational role as an economics assistant at Q-Park Nederland. Paulina holds a MSc in Business Administration and Economics with a focus on Accounting from Stockholm University.