Eric Chouhmat serves as the Executive Vice President of Global Sales at Polar Electro Oy, leading international B2C and B2B sales operations since May 2003. Previous roles include Managing Director for the DACH region and Switzerland, as well as Commercial Director for distributors, focusing on growth strategies and market development. Eric has extensive experience in sales management, team leadership, and training, with a background that includes roles as Nordic Sales Manager and Sales Manager for Sweden and Denmark. Prior to joining Polar, Eric accumulated ten years of experience in various technical and commercial sales positions. Eric holds a Certificate of Advanced Studies in Project Management from HES-SO Geneva.