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Carlota Suárez

Performance Marketing Manager

Carlota Suárez has a diverse work experience in the marketing and communications field. Carlota started their career as an Assistant in the Communications Office at the Faculty of Social and Communication Sciences at the University of Vigo, where they gained experience in event management and media monitoring. Carlota then worked as a PR Account Executive at AGENCIA TTPR, where they wrote and distributed press materials, liaised with clients and the media, and managed events.

Following that, Carlota worked as an Account Executive at M&C Saatchi PR, where their responsibilities included writing and distributing press materials, liaising with clients and the media, and elaborating communication plans. Carlota later joined Multiplatform Content as a Digital Analyst & SEM specialist, where they analyzed the digital strategy of clients, managed and optimized SEM and Social Ads campaigns, and tracked KPIs.

Carlota then worked at Labelium España as a Digital Marketing Consultant, where they planned, executed, and analyzed digital marketing actions, predominantly in Google Ads and social networks. Carlota also managed budgets for ROI optimization and tracked KPIs. After that, they joined Gameloft as a User Acquisition Manager, where they planned, executed, and analyzed user acquisition campaigns across various performance marketing channels. Carlota also managed budgets for optimization based on ROI and LTV, and identified new partners and opportunities for performance improvement.

Currently, Carlota works at Pluto TV as a Performance Marketing Manager, where they are responsible for managing performance marketing campaigns.

Throughout their career, Carlota has gained experience in various areas of marketing and communications, including digital marketing, user acquisition, performance marketing, PR, and event management.

Carlota Suárez has a diverse education history. Carlota obtained a Licenciatura en Comunicación Audiovisual from the Universidade de Vigo, where they studied Communication from 2007 to 2011. In 2012, they pursued a Master's degree in Motion Graphics at Trazos. Additionally, in 2009 and 2010, they attended Ruhr University Bochum to study Ciencias de la Información.

Apart from their formal education, Carlota Suárez has also obtained several certifications. In October 2018, they achieved certifications from Google in Anuncios de Shopping, Publicidad de Display, Publicidad en Búsquedas, Móviles de Google Ads, Vídeo de Google Ads, and Google Analytics Individual Qualification.

Location

Madrid, Spain

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