Alicia Chrapaty is a Chief Marketing Officer with 20 years of experience in digital, subscription, e-commerce, and retail businesses. They have successfully influenced and transformed companies across industries such as fintech, software, media, technology, beauty, and home furnishings. A creative and strategic thinker, Alicia is customer-focused and data-driven, leading high-performing teams to drive business growth. In their most recent role at TaxAct, they contributed to record revenue growth and played a key role in the company's sale to Cinven. Alicia currently serves as the Chief Marketing Officer at H&R Block, continuing to leverage their expertise in marketing strategy and operational excellence.