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Shalom Michaeli is a growth leader in the ad tech industry, specializing in alternative app stores. Currently serving as Co-Founder and CRO at PlayVault, they drive mobile game growth through performance-based engagement. Shalom's prior experience includes roles as Managing Director at Digital Turbine and Fyber, where they significantly contributed to expanding market presence across EMEA. They also served as an Advisory Board Member at Datonomy, enhancing monetization strategies for mobile games. Shalom earned a Bachelor of Arts in Business Management from Ben Gurion University.