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Urban Ekelund is a consultant and advisor at Vero Kommunikation AB, where they have worked since 2010. They co-founded Redeye, serving in business development from 1999 to 2010, and held the position of IR Manager at Oasmia Pharmaceutical AB from 2019 to 2020. Earlier in their career, Ekelund worked as a journalist, editing the Equity Markets section at Finanstidningen and serving as a financial reporter at Direkt from 1996 to 1998. In addition to their current role at Vero, they are also a co-founder and board member at Pinpoint Estimates.