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Cheong Chia Chou is an accomplished executive with extensive experience in the digital ecosystem and technology sectors. Currently serving as Chief Executive Officer of PUC Berhad since December 2016, Cheong leads initiatives to nurture and invest in a sustainable digital ecosystem. As Group Managing Director and Chief Executive Officer of Presto since May 2017, Cheong focuses on enhancing user experiences in redemption and rewards. Additionally, Cheong is the Founder and Executive Chairman of Pictureworks, which specializes in software solutions for imaging needs, and has held roles including Group Managing Director and Chief Executive Officer there since August 2003. Prior experience includes a directorial role at Systems@Work Pte Ltd, where Cheong oversaw solutions for mobile authentication services, and an executive position at GeoFoto Pte Ltd, which worked on technology licensing from the National University of Singapore. Cheong holds a Master of Science in Computer Science from the National University of Singapore, earned in 2000.