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Matthew Jenkinson is a strategic and results-driven marketing leader with over 15 years of experience in brand growth and customer loyalty. Currently serving as a Senior CRM Manager at Pets at Home since 2025, Matthew previously was the Senior Manager of Customer Loyalty and Asda Rewards at Asda, where they led the successful rollout of a loyalty app that garnered over 15 million downloads. Matthew has a proven track record in managing integrated marketing campaigns, product strategy, and financial planning. They hold a Bachelor of Science degree in Psychology from the University of York.