Tad Greenough is an accomplished marketing executive currently serving as the Global Chief Creative Officer (CCO) at Pernod Ricard since October 2023. Previously, Tad held the CCO position at The Absolut Company from November 2018 to February 2024, overseeing global marketing for a portfolio of spirits brands, including Absolut, Malibu, and Kahlua. Tad's extensive experience at Nike spanned over a decade, with roles such as Global Marketing Director and Senior Director of Global Brand Marketing for the Running Category, as well as key positions in brand communication and digital strategy. Earlier career accomplishments include account management roles at prominent advertising agencies such as Wieden + Kennedy, TBWA\Chiat\Day, and Publicis. Tad earned a Bachelor of Arts in Pre-Law Studies from Boston University.
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