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Juliette Margerand is the Head of Insights at Pernod Ricard, specializing in business and consumer insights, portfolio management, and brand strategy. With over 15 years of experience, Juliette has a strong track record in leveraging insights to drive strategic decision-making and enhance brand value. Previously, Juliette held roles as Consumer Insights Supervisor at Philip Morris France and Research Team Manager at TNS Sofres. Juliette holds a Master's degree in Marketing & Communication from Institut d'Études Politiques de Paris and is currently pursuing studies in Data and AI for Business at HEC Paris and Sustainable Transformation at ESSEC Business School.