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Max Petrie serves as the R&D Senior Director at PepsiCo, where they lead innovation and development initiatives across the Middle East and North Africa. Previously, Max held various positions at PepsiCo, including R&D Senior Manager and R&D Director, contributing significantly to the company's snack innovation efforts, which generated over $250 million in sales. Max has been instrumental in launching iconic products like Cheetos White Cheddar Bites and Doritos Locos Tacos, the latter achieving over 300 million units sold in its first year. They also lead the application of AI and machine learning in R&D, aiming to enhance consumer-centric product development. Max earned their degree from The University of Texas at Austin with a GPA of 3.87.