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Lance Wade is the Chief Customer Officer at PepsiCo Canada, where they oversee both beverages and foods. With a robust background in customer and strategy roles within the CPG industry, they have previously served in various leadership positions at PepsiCo and Procter & Gamble, garnering expertise in strategic planning, negotiation, and cross-functional leadership. Lance earned an Honors Bachelor Degree in Commerce with a Marketing Major from the University of Manitoba.