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Christopher Yemma is a seasoned communications and industry relations executive at PepsiCo, where they currently serve as Senior Director, overseeing the company's reputation within the retail industry and promoting its initiatives. A member of the PepsiCo team since 2017, Christopher previously directed brand and marketing communications for Frito-Lay North America, achieving significant milestones such as record-breaking Super Bowl campaigns. Their earlier career included roles as an editor and reporter at Crittenden Research and various freelance sports writing positions. Christopher holds a Bachelor of Arts in Journalism from San Diego State University, earned in 2004.