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Alessandra Fiorenza is an experienced marketing professional currently serving as the Director of Consumer Engagement & Audience at PepsiCo. They have previously held roles as a Strategist at OMD USA, Associate Director and Supervisor of Marketing Science at Hearts & Science, and Senior Research Analyst at Annalect. Alessandra began their career with experience as a Market Research Freelancer at Time Inc. and in media planning at Mindshare. Their diverse background includes work with notable brands such as Procter & Gamble and LG Electronics.