Yvette Bassan is a strategic B2B product marketing consultant with 20 years of experience in B2B SaaS. Currently serving as a GTM/Positioning Expert Advisor at PeakSpan Capital and a fractional product marketing expert at YSB Solutions, Yvette is dedicated to enhancing growth strategies and customer messaging for growth-stage companies. Yvette's past roles include Senior Director of Global Product Marketing at Tala, where they significantly boosted customer growth and retention through effective go-to-market strategies. Additionally, Yvette has held marketing leadership positions at organizations like Cornerstone OnDemand and Exponent Partners, where they excelled in cross-functional collaboration and customer-focused initiatives.
Location
Los Angeles, United States
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