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Melissa Willis is a senior-level expert in loyalty marketing, sales, and operations with 15 years of experience in the convenience retail industry. Currently, Melissa serves as the Senior Director of Strategic Partnerships, Brands & Consumers, focusing on product and program strategy from conceptualization to market. Previously, Melissa held various leadership roles at PDI Technologies and Outsite Networks, where they developed and executed loyalty and personalization strategies and managed significant business units. Melissa earned a Bachelor of Science in Marketing and Communication from Bryant University.