Courtney Protter is an accomplished marketing professional with extensive experience in brand strategy and consumer messaging. Currently serving as the Global Consumer Positioning & Messaging Lead at PayPal since May 2013, Courtney has developed comprehensive brand narratives and messaging frameworks that drive consumer engagement and differentiation in a competitive market. Prior roles at PayPal include Consumer Strategy Lead and Senior Brand Manager, where notable achievements include overseeing the prominent "PayPal is New Money" campaign during the 2016 Super Bowl and leading award-winning social marketing efforts. Earlier career experiences include brand strategy consulting at Fine Paints of Europe and insights management at MillerCoors. Courtney holds an MBA from The University of Chicago Booth School of Business and undergraduate degrees in Economics and Psychology from William & Mary and The London School of Economics and Political Science.
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