Catalina Peña is a seasoned professional currently serving as a Senior Account Executive at PVS Agencia since 2022 and as Associate VP of Sales & Operations Planning at Patriarch Partners since 2017. Previously, they held various leadership roles at The Estée Lauder Companies Inc., including Vice President of Global Business Planning and Vice President of Business Development, where they significantly improved demand planning processes and drove substantial financial results. Catalina earned an MBA in Finance and General Management from Columbia Business School and holds a Bachelor's degree in Business Management from Seoul National University, alongside additional degrees in Marketing and Advertising from Universidad de Santander.
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