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Shannon (Felix) Zweig is a performance marketing leader currently serving as the Senior Director of Digital Marketing for Paramount+ Streaming Service, where they drive subscriber growth and retention. Shannon previously worked at Viacom, holding roles including Manager of Campaign Yield & Execution and Director of Paid Social Media and Programmatic Execution, contributing significantly to digital marketing strategies across various Viacom brands. Earlier in their career, they worked at The Nature's Bounty Co. as an Email Marketing Analyst, overseeing email campaigns for Puritan's Pride.