Sarah R. Terrill is a seasoned market researcher with extensive experience in the media and streaming sectors. Currently serving as Senior Market Researcher at Paramount Global Streaming Research & Insights since June 2021, Sarah conducts essential primary market research for Pluto TV and Paramount+, analyzing industry trends and evaluating market entry potential. Previously, Sarah held the position of Director of Consumer Insights & Analysis at the Public Broadcasting Service, where Sarah supported strategic decisions across various platforms through in-depth data analysis. Other roles include Interactive Research Planner at Comcast Spotlight and Associate Director of Programming and Consumer Research at National Geographic Channels, where Sarah was responsible for data analysis and market strategy development. Sarah's career began at the Public Broadcasting Service as a Senior Research Associate. Educationally, Sarah holds a Master of Library Science from the University of Maryland and a Bachelor of Arts in Asian Studies from the University of Virginia.
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