��������

Asif Rasheed is the Group Director of Media, Digital & Marketing Operations at PTCL, where they design impactful media and marketing strategies that drive revenue growth and enhance brand equity. With over 15 years of experience in integrated marketing communications, Asif has successfully led high-performing campaigns across various channels, leveraging both traditional and digital media. They hold an MBA in Marketing Management from Quaid-i-Azam University in Islamabad and have previously held significant roles at companies including ZONG and Paktel, where they excelled in optimizing advertising initiatives and fostering brand loyalty.