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Michael Harris is a seasoned professional in customer experience, with 14 years of expertise in loyalty management and strategic consulting. Currently serving as a Senior Principal Experience Consultant focused on CX Business Adoption at Oracle, they have been instrumental in developing innovative loyalty programs, including The Paddock for Oracle Red Bull Racing. Michael has received two awards at the International Loyalty Awards, highlighting their impact in the field. They hold a Master of Science in Multi-Channel Retailing with Distinction from The Manchester Metropolitan University. Previously, Michael has held various roles in companies such as Nike and JD Sports, where they contributed significantly to marketing strategies and product management.