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Maarten Jan De Wit is a seasoned professional with extensive experience in retail, FMCG, and technology program management. They co-founded Inovata International in 2021, where they currently serve as COO, helping traditional micro-retailers in Asia enhance their businesses through innovative solutions. Previously, Maarten held significant roles at SAP and Capgemini, focusing on retail and consumer industries, and served as Director of Creative Reality for Expo 2020 Dubai. They also work as a Master Principal Sales Consultant at Oracle, emphasizing enterprise architecture in retail.