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Daryl Eicher is a Senior Principal Product Marketing Director at Oracle, responsible for the go-to-market strategy and content for global marketing campaigns focused on integration and automation platform solutions. With a robust background in product marketing, Daryl previously held positions such as Vice President of Product Marketing at FiREapps Inc. and Co-Founder at BizGenics, Inc. Daryl's expertise spans various areas including product management, marketing campaign management, and big data-driven marketing. Currently, Daryl is pursuing education at the University of California, Berkeley, alongside executive leadership studies at the Massachusetts Institute of Technology's Sloan School of Management.