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Ryan Donelon is a Director of Growth & Demand Generation currently serving as the Associate Director of Customer Acquisition at Optum. With a robust background in marketing spanning over two decades, Ryan previously held key roles such as Senior Digital Marketing Manager at Protolabs and Director of Digital Marketing at Deluxe. They have consistently focused on building effective demand generation strategies, yielding impressive results including pipeline growth and significant reductions in customer acquisition costs. Ryan is also the founder of RD Marketing Catalyst, specializing in leveraging AI-driven insights to enhance marketing performance across diverse sectors. Academically, they are pursuing an MBA in Marketing from the University of Saint Thomas while holding a BA in Marketing from Loras College.