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Steven Sarfin is a seasoned marketing professional with extensive experience across various industries. Currently serving as the Marketing Director at Optimus Technologies, Inc. since May 2023, Steven focuses on decarbonizing transportation and heavy industry. Previously, Steven held the position of VP of Marketing at Optum from June 2013 to October 2022, leading a direct-to-consumer acquisition team for MedExpress Urgent Care and Optum Virtual Care. Other notable roles include Senior Marketing Director at Rogers Communications, VP of Client Relationships at CONTAG!OUS, Founder/Joint Managing Director at TOAST! Network, and VP Global Marketing Director at Brown-Forman, showcasing a strong background in strategic brand management and business development. Steven's early career includes significant positions at PepsiCo (KFC International) and Bristol Myers Products Canada, Inc. Steven holds a Certificate in Marketing from the Institute of Marketing Management Graduate School of Marketing and a BA in English and Political Science from the University of the Witwatersrand.