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Vicky Byrom is currently the Director of Data Science at Optima Partners, bringing extensive experience in data analytics and management. Previously, Vicky served as the Chief Data and Analytics Officer at Zumo and held various roles, including Customer Analytics Manager at NatWest and Head of Solutions Analytics at Merkle EMEA. Vicky earned a Bachelor of Science in Mathematics & Statistics from The University of Edinburgh. With a strong background in data-driven decision-making, Vicky specializes in transforming data into actionable insights for diverse stakeholders.