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Sam Bruce is currently the Head of Retail Performance and Digital Sales at One New Zealand, where they focus on enhancing operational efficiencies through technology and stakeholder engagement. Prior to this role, Sam operated as the Head of Insight and Business Improvement at Harvey Norman from 2016 to 2024 and served as a Store Manager at Michael Hill in 2010 and 2011. They have also held positions as a Business Process Improvement Manager and Business Analyst, showcasing their expertise in business process enhancement. Sam is continuing their education at Pompallier College.