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Wade Crouch is a strategic marketing leader with over 20 years of experience in Canada and the US, known for building consumer brands that resonate and drive loyalty. Currently serving as the Director of Marketing and Product Management at One Degree Organic Foods and as Principal at Kool Marketing, they focus on empowering small to midsize companies in the Consumer Packaged Goods (CPG) sector. Wade has held significant roles in notable companies, including Senior Director of Marketing at The Hain Celestial Group and Head of Marketing at Riverside Natural Foods, where they delivered innovative marketing solutions and brand growth. With a strong background in strategic planning, consumer-centric strategy, and sustainability, Wade is committed to creating impactful marketing campaigns that foster community around brands.