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Chris Lutz is currently the Director of Digital Media & E-commerce at Odele Beauty, where they lead product marketing strategies for consumer packaged goods in personal care and wellness. Previously, they held roles including Director of Digital Media & E-commerce at Duke Cannon Supply Co., where they managed sales channels and digital media strategy. Chris also served as Marketing Manager at Pranarom USA, developing innovative product strategies, and Manager of Marketing & Brand Development at SunLeaf Naturals, leading significant e-commerce initiatives. They hold an MBA from Concordia University-St. Paul and have a strong academic background with honors in both their undergraduate and secondary education.