FairPrice Group operates the largest supermarket chain and the largest cooked food hawker and cafeteria chain in Singapore.

Grocery

FairPrice Group

FairPrice Group's headquarters in Singapore, Singapore

Vipul Chawla

Danielle Shuping Lee

Chia Chey Hui

Grace Chua

Chan Tee Seng

Kenneth Tan

Karen Chan

David Goh

Zeng Qiao Jia

Henry Chu

Alvin Neo

Kee Teck Koon

Albert Cheng

Lim Sau Hoong

Tan Hwee Bin

Robert Yap

Zulkifli Baharudin

Lee Seow Hiang

Ho Wah Lee

Arasu Duraisamy

Jimmy Ng

Adeline Sum

The Human Resources and Talent Management team at FairPrice Group is responsible for attracting, developing, and retaining top talent across the organization. This team focuses on strategic workforce planning, employee engagement, and fostering a positive company culture, ensuring that FairPrice Group maintains a skilled workforce capable of driving business success in Singapore's competitive retail landscape. Additionally, they oversee compliance with labor regulations and promote employee welfare, aligning HR initiatives with the company's overall goals.

Human Resources and Talent Management

The Marketing and Customer Engagement team at FairPrice Group is responsible for developing and executing marketing strategies that enhance brand visibility and drive customer loyalty across both online and offline platforms. This team focuses on delivering targeted promotions, managing customer relationships through lifecycle campaigns, and conducting market insights to optimize product offerings and merchandising. By collaborating with various category managers and leveraging data analytics, they aim to create engaging shopping experiences that resonate with diverse consumer segments in Singapore.

Marketing and Customer Engagement

The Leadership Team at FairPrice Group is responsible for setting the strategic direction and operational oversight of the company's diverse business units. This collaborative team, composed of senior executives from various functions such as marketing, finance, digital technology, and human resources, works to enhance customer experience, drive innovation, and ensure sustainable growth across the largest supermarket and food service chains in Singapore.

Leadership Team

The Digital and Technology Solutions team at FairPrice Group is responsible for driving digital transformation and technological innovation across the company's operations. This team focuses on developing and implementing software solutions, enhancing customer relationship management through personalization and automation, and managing digital platforms to optimize business processes. Their collaborative efforts aim to improve customer experiences and streamline operations in the largest supermarket and food service chain in Singapore.

Digital and Technology Solutions

The Finance and Procurement team at FairPrice Group is responsible for managing the company's financial strategy and ensuring efficient procurement processes. This includes budgeting, financial analysis, and cost management, as well as establishing strong supplier partnerships to optimize sourcing and purchasing. The team plays a crucial role in supporting the company's growth and operational excellence by aligning financial goals with procurement initiatives.

Finance and Procurement

The Supply Chain and Operations team at FairPrice Group is responsible for overseeing the entire supply chain process from procurement to distribution, ensuring product quality and operational efficiency. They work collaboratively to optimize logistics, manage vendor relationships, and enhance the e-commerce experience, all while developing commercial strategies for own brands and maintaining facilities. Their goal is to deliver a seamless shopping experience for customers while driving the company's growth and sustainability initiatives.

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FairPrice Group

Org chart

Board & advisors

Teams

Human Resources and Talent Management

Marketing and Customer Engagement

Leadership Team

Digital and Technology Solutions

Finance and Procurement

Supply Chain and Operations

Offices

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FairPrice Group

Org chart

Board & advisors

Teams

Human Resources and Talent Management

Marketing and Customer Engagement

Leadership Team

Digital and Technology Solutions

Finance and Procurement

Supply Chain and Operations

Offices

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