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Federica Moltrasio is a high-performing professional with 10 years of experience in Field Force strategy, excellence, and execution in the pharmaceutical industry. They began their career as an intern in marketing and communication at Confindustria before working as a marketing analyst at L'Oréal. Federica held multiple significant roles at Novartis, including Head of Sales Execution and Region Europe Customer Engagement Director, where they focused on enhancing customer engagement through data and analytics. Currently, Federica serves as the Global Associate Director of Country Customer Experience and Field Engagement at Novartis, continuing to drive results and foster growth within teams. They hold a Bachelor's degree in Business Administration and a Master's degree in Management from Università Bocconi, along with an exchange program in Marketing from the Norwegian School of Economics.