Mariana Martins is an experienced professional currently serving as a Loyalty and Experience Manager at WOO and NOS SGPS. With a strong background in customer experience optimization and digital marketing, Mariana has developed and implemented strategies to enhance the customer journey and satisfaction across various touchpoints. Previous roles include contributions to product strategy and innovative marketing campaigns at WTF & get, as well as internships at Hasbro and NOS SGPS, where Mariana gained valuable insights into sales functions and go-to-market strategies. Mariana holds a Master's degree in Management with a Marketing expertise from Nova School of Business and Economics and has also completed a Bachelor's degree in Marketing from IPAM and a postgraduate degree in Communication in Professional Soccer from Liga Portugal.
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