We’re a global research agency who specialise in innovation and product strategy. This involves creating innovation opportunities, understanding the target customer, developing innovation concepts, creating product launch strategies and maximizing willingness-to-pay. 

Our approaches blend behavioural science, data analytics, design thinking and traditional research as appropriate, but always focus on effective insight management/application. 

This allows us to deliver measurable outcomes for clients such as: 

Supporting Metrolinx in planning to move 7.2 million people now and into the future
Mobilizing 2,500 Jaguar Land Rover NPD stakeholders using a method based on reality TV 
Re-framing on-pack messaging to increase customers willingness-to-pay by +10% for an FMCG brand 

We’ve been doing this for 20yrs. But we’re always evolving. Currently we’re developing an e-commerce volumetrics tool and a gamified approach to understand how to innovate sustainably and profitably.

Also find us at:
northstarhub.com
twitter.com/northstar_hub
instagram.com/northstarresearch

Research

Northstar Research Partners

Northstar Research Partners' headquarters in Toronto, Canada

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