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Lance Farquhar is a seasoned software development executive with over 25 years of experience, commencing as a software developer and advancing to leadership roles in diverse companies. Currently, they serve as the Director of Technology at Nishtech, a digital experience and ecommerce agency, and have previously held key positions, including Senior Director at Optimizely and Optimizely Practice Director at Velir. Lance earned a Bachelor of Science in Computer Science from the Rochester Institute of Technology and an MBA from the Jack Welch Management Institute, demonstrating a robust blend of technical expertise and business acumen. As a dedicated veteran, they are committed to empowering engineering teams and delivering exceptional solutions in a competitive marketplace.