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Neil Bentham is an experienced analytics leader, currently serving as the Global Director of Business Intelligence & Analytics at Nike since 2005. Previously, they held the position of Head of Consumer Insight at Vodafone, where they led a team to drive significant growth in customer base and revenue. Neil began their career as a Statistician with the UK Government, supporting educational policy decisions. They earned a Master of Science in Operational Research and Management Science, as well as a Bachelor’s degree in Economics and Statistics from the University of Strathclyde. Their current aspirations include launching analytic initiatives within growth organizations and scaling existing efforts.